¶ Citably · Edition 01
Citably audits and engineers B2B websites to be cited by ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. EMEA-native. Founder-delivered. No dashboards.
The opportunity
The shift is already happening. The window where competing is cheap closes when everyone notices.
of EMEA B2B SaaS buyers now use ChatGPT or Perplexity during product research.
Source · Gartner B2B Buyer Behaviour Survey, 2026
of the top European SaaS sites ship an llms.txt file. The other sixteen are invisible to AI engines that look for one.
Source · Citably audit, top-20 EMEA SaaS, May 2026
higher conversion from AI-search citation traffic than from blue-link organic. Buyers arrive pre-qualified.
Source · Internal benchmark, n=14 sites, Q1 2026
Proof
Anonymised sample — a real EMEA SaaS audit, redacted client details. Twenty-five pages of findings, scored. Every passage marked citable or thin.
Read the full reportCitably Audit · 25 pp
Redacted · Q2 2026
Subject
███████ · B2B SaaS · DACH · €4M ARR
Composite score
34 / 100
“Top fix: ship an llms.txt and open the four blocked AI crawlers. Estimated lift: +18 points in 14 days.”
The ladder
Four tiers. Public pricing. No gates. Diagnosis is where everyone else stops — we keep going.
Diagnostic only. Use this to decide.
The full diagnostic.
Audit plus we ship the fixes.
Ongoing AI visibility partner.
All prices in EUR · VAT excluded · Stripe billing · DPA available on request
The methodology
Every audit follows the same 5 passes. Reproducible, scoreable, repeatable.
We test all 14 known AI crawlers — GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended, Applebot-Extended — against your robots.txt and live HTTP responses. Most sites silently block at least three.
“Most sites silently block at least three engines.”
JSON-LD validation across Organization, Service, FAQPage, Article, BreadcrumbList, Person, and the @id graph that links them. We score against the schema profiles Google Rich Results and Bing Copilot actually consume.
“Schema is the entity graph. Without it, you’re a string.”
Passage-level extractability. Every paragraph and list item is scored on length, density, and self-containment. Thin passages get rewritten; citable ones get reinforced. The score is reproducible.
“A citation is a passage strong enough to leave the page.”
We crawl Reddit, Quora, G2, Capterra, Wikipedia, and industry directories for existing brand mentions, then map where the AI engines pull from for queries you should win. Gaps become a placement plan.
“AI engines cite their sources. We make sure you’re one of them.”
10 reference queries per engine across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. We log the answer, the sources cited, and the gap between your brand and the consensus. This becomes the baseline we beat.
“Score, baseline, beat. Then repeat.”
The methodology
Swipe →
Who you’re working with
I’m Jake Pereira. Citably is a one-person consultancy because AI search visibility is a craft, not a process. Every audit, every implementation, every monthly delta report runs through me directly. No SDR. No junior analyst. No handoff.
What I do
What I don’t do
EU-based · CET working hours · UK · IE · NL · DACH · Nordics · US (with timezone caveat)
Questions
The ones every prospect asks in the first 15 minutes of a call. Already answered here, so we can use the call for your specific work.
GEO — Generative Engine Optimisation. Making your site citable by ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Same idea as SEO. Different ranking systems.
SEO ranks you in the ten blue links. GEO gets you cited inside the AI’s answer. Some techniques overlap — schema, content quality. Many do not. llms.txt, AI crawler configuration, and passage-level citability are GEO-specific.
No. AI engines change weekly. What we guarantee: your site will be technically discoverable, your content will be structured for citation, and your citation count will be tracked monthly.
Most clients see citation growth in two to six weeks after a Sprint. Less competitive categories can see results in days.
Snapshot (€297) is a quick ten-page diagnostic. Audit (€1,497) is the full twenty-five-page deep dive. Sprint (€3,997, fourteen days) is implementation. Retainer (€1,997/month, six-month minimum) is ongoing work. Start with Snapshot if you are unsure.
Yes. We white-label Sprints and Retainers for SEO and marketing agencies on a 30% partner margin. Hello@citably.co for the partner pack.
Usually not. Most SEO agencies have not built llms.txt or AI schema yet. We collaborate rather than replace. They keep the keyword work. We add the citation layer.
Citably is EU-based. We work CET. Primary clients are in the UK, Ireland, Netherlands, Nordics, and DACH. US clients welcome — expect CET-hours support and pricing in euro.
Citably is GDPR-native. DPA available on request. We act as a Data Processor when accessing your analytics. EU AI Act compliance is baked into how we handle audit data — no client content is fed into training corpora.